Four great nonprofit emails and why they work

In 2018, email is still the most effective way to connect directly to supporters and donors. By almost every metric — open rates, clickthrough rates, return on investment — email marketing drives better results than Facebook, Twitter, Instagram, or other social media channels. Six out of ten people check their email first thing in the morning, and nine out of ten check it at least once a day. Email, even more than your website, may be the best way to drive supporters to join your next event or make a donation to support your work. But only if it’s done well. This article will…